If you have 2 persons in a room, they will only do 1 handshake to get on. If you add one more person, the 3 of them will do 3 different handshakes. 4 people will do 6. 5 people will do 10 and so on. Social scientist calls it the handshake theory – every extra […]
In the science of innovation, there’s a thing called the Minimum viable product (MVP), i.e. a product level with just enough features to satisfy a few early customers – usually not intended for the entire market.
It turns out that in social science, there is also a corollary called the Smallest viable audience and it is […]