Producers, consumers and prosumers


You know, we live in the information age and never in our history has there been a gamut of information produced on a daily basis as it is today.

Just so you have a sense of what’s happening, every minute:

Blog writers post over 1,400 new blog posts;

Facebook users share over 2,460,000 pieces of content;

Instagram users post over 216,000 new photos;

YouTube users upload 72 hours of new video.

Now, someone has said that there are three types of people: those who make things happen, those who watch things happen, and those who don’t even know what’s happening. And it turns out that, unfortunately, the first group is very much in the minority. It turns out that the folks who are leveraging on the internet to produce content and push new ideas to the world are in the minority. The minority produces and the majority consumes.

The majority misses the point that the internet is not just to keep up with timeline feeds, LOL with friends and watch videos but an opportunity to do your best work and serve the world, without permission, excuse or apology. In 2018, you and I now have a tool to democratize our ideas and to push our work to the people who care and are waiting to hear from us.

It is okay to go on the internet to find and consume information (we all need to), but we must also ensure that we are pushing out information also, that we are also using part of what we have taken to create new knowledge and share with the world. That’s what prosumers do. They consume and produce. They take and give back and the world rewards them in return.

What are you giving to us?

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