I have always maintained that we live in the best of times and today’s people are about the luckiest and most fortunate humans that have walked the planet.
You know, it probably took Aristotle 50 years to reach half a million people with his ideas about philosophy. Biblical records have it that Jesus the Christ, despite the power He wielded couldn’t be at two places at the same time. If He’s in Jordan, the guys at Bethany will need to wait for a couple of days to have the chance to meet and hear His gospel.
But that’s not so today.
You can be in one place and be interacting with billions of people around the world at the same time. You can reach just anybody – literally anybody – from the President of the US to Chairman Kim of North Korea with your phone if you like. Social media and all its tools have made our world borderless and provided us with limitless access. You are free to slide into any box. Tag or tweet at anybody you want on the planet – that’s the kind of possibilities that we have.
It turns out these possibilities comes along with very huge implications. When the people you are trying to contact are being contacted by countless other people at the same time, then you know that you have an uphill task to seize a moment’s attention. It’s in part, the reason why attention is about the scarcest and most expensive resource on the planet.
If you want to be heard, you have got to be awesome and speak loud and clear. And by that, I don’t in any way mean to make noise (if you do, you will be blocked). Nothing short of being awesome. You will need to come with your very best foot forward.
My thesis is, we no longer have excuses. And it’s a waste when you choose to put your life in the hands of someone else to determine the outcomes of your life.
Don’t wait to be picked. Pick yourself!